Tuesday 20 March 2012

Rank Tracker | Are Books And Kindles Correlated? [Uncertain Principles]

I'm trying not to obsessively check and re-check the Dog Physics Sales Rank Tracker , with limited success. One thing that jumped out at me from the recent data, though, is the big gap between the book and Kindle rankings over the weekend. The book sales rank dropped (indicating increased sales, probably a result of the podcast interview ), while the Kindle rank went up dramatically. This suggests that people who listen to that particular podcast are less likely to buy new books on the Kindle than new books on paper.

This got me wondering, though, whether this was an anomaly, or a general truth. That is, is there any correlation between the sales rank of the paper edition of a book and the sales rank of the Kindle edition of the same book? Happily, the sales rank tracker  spits out all the hourly rankings in a nice table that I could copy into SigmaPlot and crank away on, producing the following:

This is a plot showing the Kindle sales rank of (vertical axis) versus the sales rank of the paper edition (horizontal axis). I smoothed the hourly data a bit, averaging together five hours, because it's really noisy, but that makes almost no difference.

What does this say? Well, that there's a pretty weak correlation between them. The data points fall more or less in a wedge extending up and to the right, which tells you that when one is really high, the other tends not to be very low, and when one is low, the other also tends to be low, but the relationship between them is pretty weak. At a book rank of about 25,000, the Kindle rank ranges from about 14,000 to about 96,000.

This is for the recently released book, though. Maybe more data would make a clearer picture? In a word, no. In a thousand words (i.e., one picture):

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