There has to be real quality to the content that is on the pretty pages you have developed.
When you think about what a website is, it is a representation of your business. It's not just like having a sign in front of your shop to let people know where you are, but it is, in effect, your store.
It must do the job of that initial sign to get people's attention, and then be the sales person inside who really lets potential customers know what you offer and why they should choose to shop with you.
This is all accomplished with the content you choose for the pages of your website.
Start with Great Content
Content should not be selected lightly.
Always remember that these are the words that are representing you and your company and are the way those who don't know you will see you. It's your first impression.
Make sure you go over every word of content, time and time again, until it's the best representation of you that it can be.
Think like a reporter as you create the copy for your website:
Who - Make sure they know who you are.
What - Make sure they know what you do.
How - Make sure they know how to contact you.
Where - If you have a store, make sure you note your location.
Why - Give customers a reason why they should choose you.
Update That Content
Once content is on your site, don't think it's done. You should regularly update the content using a free website builder on all the pages of your site for a couple of reasons. First, the more you read over the content, the more you can tweak it to be just what it should be.
Additionally, the search engine spiders will be keeping an eye on what is on your website and how often you update it. The more they see updates, they will realize that you are adding new information regularly and rank you higher in the search engine results.
(Better Rankings = More $$$).
This also holds true with your customers. If they have come to your site once for information that helps them, and they come back to see you have added more helpful information, you will strengthen the bond with them.
As a result, they will turn to you as their authority on the topic.
Don't Overdo the Content
Ever heard the saying 'too much of a good thing'? This is also true with web content.
You want your content to be short, sweet and to the point. Keep in mind that most potential customers are going to make a decision in 30 seconds or less of whether they want to stay on your site, and possibly purchase something, or move on.
By using a free website builder you can make sure your content is quick enough to catch them for the right reasons and make them stay around.
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