Burlington, VT, Feb. 3, 2012 (GLOBE NEWSWIRE) -- Dealer.com, the global leader in online marketing solutions for the automotive industry, today announced the launch of Dealer.com Digital Website Suite , an integrated solution that brings together the essential digital website tools into a single offering for one convenient price. The Dealer.com Digital Website Suite enables customers to efficiently drive their dealership's marketing strategy with easily accessible and manageable tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
"Dealer.com continues to enhance our already powerful digital marketing solutions with richer features that are easy to use and manage," said Mark Bonfigli, CEO of Dealer.com. "Our in-depth understanding of consumer behaviors and the auto market, along with advanced digital marketing technologies and strategies, allows us to bring to market a single-vendor, integrated solution that maps precisely to what dealers need to grow their business, and to what car shoppers are responding to online."
Applications like video, mobile and real time inventory management, which were once considered cumbersome and inefficient to manage, are now more seamlessly incorporated into dealer customers' online marketing channels. The Dealer.com Digital Website Suite of tools is based on a common platform for easy integration, and offers a holistic view of metrics for every application, giving an accurate and customizable report of marketing efforts.
The solution includes the following features:
Designs backed up by UX testing/analysis: Best-of-breed designs fused with usability and conversion-focused testing enable high performance sites
Mobile SmartSites: Full mobile website solution including video, mobile editing tools and reporting to ensure a positive mobile experience
Video SmartSites: Consolidates all vehicle videos, video blog, video gallery and video upload toolkit allowing dealers to own and maximize video/V-SEO on their website
CallTracking: Included for both website plus mobile for full call tracking, administration and reporting through one platform
IncentivesManager: Automates display of manufacturer and dealer incentives; directly integrates inventory pricing and payment calculator into VLPs/VDPs based on custom rules
Inventory Manager with Mobile Lot Capture app: Easily captures, manages and merchandises online inventory from a desktop, laptop or mobile phone
Inventory Marketing: Exports inventory to unlimited destinations, auto-generate Ebay and Craigslist templates and create professional window stickers and buyer's guides
ControlCenter: Manages all online advertising and website tools, media, content and reporting through one login
Performance Analytics: ControlCenter reporting dashboard displays the results of ongoing and historical data, offering more visibility into traffic sources and lead generation
For more information on Dealer.com's Social Relationship Manager solution, please visit: . Or visit us at the NADA Convention Expo, February 3-6 in Las Vegas, booth 3301.
About Dealer.com
Dealer.com is the leader in automotive digital marketing solutions -serving automotive retailers, manufacturers and media companies worldwide. The company's innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers' efficiency and profitability. The company employs nearly 600 people in its Burlington, VT and Manhattan Beach, CA offices. Dealer.com 's commitment to employee health and wellness makes it one of the industry's most desirable places to work. For more information visit dealer.com .
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