Twitter | The True Power Of Twitter Part 2

3 - When you introduce monetisation, be subtle and cautious.
Twitter isn't something that you can monetise straight away. If you're an absolute beginner, your follower count is next to nothing, your credibility is low, and you're known to nobody. Before you can effectively market your products through Twitter, you need to built up those three elements. Here's how:

To increase your follower count, either use a Twitter follower system, or go about it manually. There are major advantages and disadvantages to each method, but in the end they'll likely produce the same results. When you use a Twitter follower system, you'll gain massive amounts of followers quickly. While most of them will be highly targeted and appropriate, some of them won't be, and you'll likely lose a few over time. By contrast, if you go about gaining those followers manually, you'll need to spend a massive amount of time on Twitter in order to match the follower account of the Twitter follower systems. This one's a trade off; one offers faster followers, and one offers greater customisability. Each to their own.

Secondly, increase your reputation, credibility and online persona by creating value for Twitter users. This could mean anything from providing interesting links to helping people with their problems online. Everyone's an expert at something, so use your innovative and unique skill set to help other Twitter users.

This is where you should begin to approach monetisation. When your audience is behind you, you can take them anywhere. Slowly introduce affiliate links and promotional material into your tweets, but don't overdo
it. The aim is to ease your followers into your promotions, not to brute force them into clicking on your links. Treat your followers right and you'll end up with a massive permission marketing resource.

4 - When all else fails, learn from it and change your plan.
There are more variables to Twitter promotion than this article could possibly cover, and that's a good thing. When there are so many variables within a system, the possibility to dominate a small niche and
make massive money through it is endless. However, due to the massive amounts of variables in Twitter, many entrepreneurs and marketers don't make it the first time. Here's what to do if you're one of them.

Learn from your failure. Take it in stride, make notes of what went wrong, and start again. The beauty of Twitter is that you can always communicate with your followers, and this gives you a huge advantage for information gathering and metric testing. If one of your Twitter strategies isn't working, test your audience with it, learn from what went wrong, and incorporate the new knowledge into your next campaign. This is how you'll truly dominate Twitter, and effectively use it as a powerful marketing platform.

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