EBay, Inc.. is set to debut its brand new business developer tomorrow, and we have many X.commerce of the details, thats the ecommerce giant Will Be announcing at its annual developer conference. As we 've written in the past, eBay, PayPal, Magento and GSI Will Be The Pillars of the X.commerce Platform, Which Will feature a "manufacture " that stitches the platform together with other partners to create new experiences for Retailers and Their Customers.
PayPal 's director of communications Anuj Nayar tells me That this is the first time eBay created a business focused on HAS developers as the customers. Previously developers were part of Each business, with separate experiences for eBay developer 's Marketplace, PayPal and other businesses. Now, developers will get Access to all of synthesis technologies in one place, and According To Nayar, Will Be Able to create new shopping and e-commerce experiences based on thesis interconnected suite of tools.
Also X.commerce willing to be an open ecosystem, with outside partners Also Integrating Their Technologies for the developer community. Adobe, Facebook and Kenshoo have all created experiences and APIs for developers to integrate applications Writing Their Relating to online shopping, mobile, and local components.
Local product inventory and shopping site Milo, All which eBay acquired last year for $ 75 million is going to be launching an API for developers to integrate local inventory Writing Their Own applications. This Will Be Part of the platform as well X.commerce.
EBay acquired barcode scanning app RedLaser Will soon be launching a 3.0 version of its applications All which have integrated leg with Both Milo and PayPal. So you can scan a barcode, and the app will tell you if its available at a local store or on eBay, and let you pay for it (Either in the store or on eBay) in the app via PayPal.
EBay acquired Also Magento EARLIER this year for about $ 180 million. Magento 's Open Source Software Enables basically merchants and brands to create online storefronts and have a decent Amount of control over the look, content, SEO, digital marketing and functionality of Their online storefronts. Tomorrow, eBay Will announce Magento That, through the X.commerce platform, launching an app store Will Be extensions for Magento. Developers can create applications on top of Magento, and retailers can use this functionality in Their online storefronts through the app store. It 's similar in theory to the Salesforce App Exchange, but for online retailers.
In my opinion, one of the biggest products debuted That Will Be Tomorrow is a new collaboration Between PayPal and PayPal X.commerce called Access. Basically, PayPal payments identity access is a Technology that would allow you to carry your identity payments to retailers on the Web Various Artists. SO INSTEAD signing up with a specific retailer 's credential ' s on a site, would you sign up with your PayPal account All which would include all of your financial, shipping and billing information, as well as your purchase history. It 's sort of a cross Between Amazon ' s payments platform and Facebook Connect.
Axis Explains Nayar, identity is just another piece of the puzzle for PayPal and X.commerce. For now, PayPal yet to announce any major HAS retailers Using Access, but I 'm sure we can expect a few to jump on board soon.
There 's still much more PayPal, eBay and X.commerce Will announce tomorrow, I am told. For example, we don 't know the exact details of the Facebook announcement. Facebook Platform Marketing Chief Katie Burke Mitic just joined eBay 's board.
And Considering how bullish Both PayPal and eBay are on mobile, we can expect Probably more in That area as well. Also expected to debut PayPal is a new payments platform for merchants as well as in-store integrations. Stay tuned.
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